November 18, 2009
Brand new women's interests mag, Brazilian
* Like OUSE, from the same publisher, this mag is a coming back. Its first incursion was in 1995, and lasts til 2000.
The target are women between 30-45yo (the elder siblings of OUSE mag readers). But althought I'm totally into their target market, this mag has nothing to do with me.
This first issue of BARBARA came with Piccadilly mag (brand magazine) and a body lotion (in pink, as usual).
Not my kind. But I'm glad that many new mags are being launched - it really means something - that the economy of my country is stable (to say the least).